what ?
Today, BIC continues its legacy of innovation with the “Next BIC® Thing” platform, bringing consumers directly into the Innovation and Research & Development process.
Kicking off with BIC's new AI-enabled prototype shaver, this new community of ambassadors – called the “BIC® R&D Squad” – will test BIC's product prototypes, provide feedback, and interact with BIC's internal teams.
Unveiled at the CES
CES
Consumer Technology Association
January 7-10, Las Vegas
Venetian CES Booth INVOXIA & BIC: Sands, Hall A-D - 45131
why?
The “Next BIC® Thing” will help broaden and strengthen the insights BIC uses to create new products that are perfectly adapted to today’s consumers.
The first members to be selected will receive a free prototype
Build the “BIC R&D Squad” community
Collect Data, Insights & Feedback
Analyze Consumer Behavior
Create New Products Perfectly Adapted to your Wants and Needs
how?
The first focus of the “Next BIC® Thing” Program is the shaving experience.
Using BIC's new AI-enabled prototype shaver, the first BIC wet shaver with AI technology, we will capture data about the complete shaving experience, including temperature, hair thickness, hair density, shaving speed, number of strokes, time spent shaving, blade dullness, and more.
With its community of users and the data collected through the companion app, BIC will create its next generation of shavers, perfectly adapted to today’s users, their different skin types and their shaving habits.
Try “The prototype razor—available only to the BIC® R&D Squad for now—was designed in partnership with Invoxia, a global leader in the design and development of connected devices.”
sneak peek
A great shave takes many steps.
How do you prepare your skin? Which product do you use? Our process makes sure we tailor your next shave to your needs.
BEFORE
User characteristics
DURING
Shaving actions
AFTER
Performance assessment
First step
Second step
Applicant selection
Third step
Last step
Want to be part of the “Next BIC Thing”?
Apply to have a chance to join the “BIC R&D Squad” today! Register now to help us invent the future of shaving.
about BIC®
For 75 years, BIC® products have helped consumers
around the world create opportunities, momentum
and possibilities in their lives.
BIC has led innovation in the stationery, lighter and razor industries – starting with the Cristal® pen and most recently with its launch of BodyMark™ by BIC®, the first BIC temporary tattoo marker made specifically for skin.
Press
For any press contact or media inquiries, please send an email to Rob.miller@bicworld.com and Albane.DeLaTourDArtaise@bicworld.com
For other inquiries contact squadrazor@bicworld.com